Myrtle's Real Dairy Ice Cream
Brand and Packaging
A range of fabulous ice creams from a small farm producer in Sussex. A limited budget meant paring the packaging down to the basics with one single generic tub for all six flavours. A simple round, branded, label, carrying the ingredients list, etc., was applied to the base. The majority of the budget was used to produce the beautifully illustrated and printed lid inserts. As we had no choice over the tub and lid colour, white being the default, we used a solid black for the branding elements to give the maximum stand-out on shelf.
Illustrations by Ian Roberts.
