More Th>n - Pet Profiles
Facebook app design & development
Facebook app design & development
I was tasked with designing and developing a Facebook app for More Than, to help promote their pet insurance service. Called Pet Profiles, it is a social experience that allows Facebook users to create profiles for their pets, with the chance of winning free insurance for their pets.
"Practically everything has been considered to enhance the user experience. The paging system is responsive and dynamic and even responds to the mouse wheel to navigate smoothly through multiple pages. The criteria used in each search appear as breadcrumbs enabling quick and easy filtering. The page automatically adjusts in height when these are fewer results to avoid unsightly white space and subtle animations at each interaction make the whole system feel like an iPhone app."
People nationwide who devote hours of online conversation to their animals are for the first time being given a feature rich platform to show them off and to compete against others in on going competitions throughout the year.
Friends can search pets by breed or keyword, view their likes and dislikes, read about their character traits and also vote whenever there is an active competition. More importantly, pet lovers can engage in discussions on each animal - the thread of which is streamed on their Facebook Wall to engage a wider audience.
"This product has been designed to draw on the most up to date learnings in social brand engagement today." says Joe Tuson, Technical Director at Gamaroff. "There is a competition element which we see a lot of on Facebook, but it is so much more than that because the core insight upon which it is based is inherently social; that is, people cannot resist talking about and showing off their pets."
"Aside from the seamless integration with Facebook, the conversations, the photos and competitions," Tuson says, "we also believe the product deserves some recognition in the development community with respect to the overall user experience and speed. It employs modern mobile friendly coding practices yet manages to remain fluid and intuitive throughout.
More Than has for long been credited for standing out in the insurance industry due to their well-executed advertising campaigns and now with Petbook they are able to maintain this image within social media too.
It proves that all brands, regardless of sector, are able to stand out as innovators in today's social world if they first tap into their consumer's core insight and harness it in the right way.
Friends can search pets by breed or keyword, view their likes and dislikes, read about their character traits and also vote whenever there is an active competition. More importantly, pet lovers can engage in discussions on each animal - the thread of which is streamed on their Facebook Wall to engage a wider audience.
"This product has been designed to draw on the most up to date learnings in social brand engagement today." says Joe Tuson, Technical Director at Gamaroff. "There is a competition element which we see a lot of on Facebook, but it is so much more than that because the core insight upon which it is based is inherently social; that is, people cannot resist talking about and showing off their pets."
"Aside from the seamless integration with Facebook, the conversations, the photos and competitions," Tuson says, "we also believe the product deserves some recognition in the development community with respect to the overall user experience and speed. It employs modern mobile friendly coding practices yet manages to remain fluid and intuitive throughout.
More Than has for long been credited for standing out in the insurance industry due to their well-executed advertising campaigns and now with Petbook they are able to maintain this image within social media too.
It proves that all brands, regardless of sector, are able to stand out as innovators in today's social world if they first tap into their consumer's core insight and harness it in the right way.
