National Student Survey
Print based campaign to raise student participation in the NSS.
Print based campaign to raise student participation in the NSS.
Final year University students across the UK are invited to take part in the National Student Survey. The survey allows students to tell their University confidentially what is good and bad about their course. Responses are then taken into consideration to improve the experiences of future students.
The brief was to create a campaign to run across the University of Wales Newport that would raise awareness of the survey and increase its response rate. The result was the "Don't Be A..." campaign. By speaking directly to the audience and offering a monetary prize, students would be persuaded into filling in the survey. The idea was to place your own face inside the clear stickers provided with flyers, to create silly pictures and generate a word of mouth effect. The campaign covered plasma boards, posters, flyers and web promotion.
