Buylight, Instant Buy Banner by Tokopedia

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Brief

How can we better connect consumers to the huge variety of items Tokopedia, Indonesias Largest Online Marketplace, has for sale?

Strategy

Millennials In Indonesia are very craft-oriented people. They love to make things, which means that they spend lots of time with online tutorials. But often, they don't have the materials needed to make what they want. This created a great opportunity to help consumers find what they needed on Tokopedia.

Execution

Online banners are often an annoyance. However, with The Buylight Instant Buy Banner, all people have to do is highlight an item on the page and the banner will automatically search for that item on Tokopedia and return a list of results. From the banner they can instantly buy what they need.

Result

The Buylight, Instant Buy Banner achieved an interaction rate of 40% and had a click-through rate which was 617% higher than the average rich media ad.

Tokopedia Banner Insitu

Presentation Board

Case Study Video

Company Entering: Iris Worldwide Indonesia, Jakarta
Entry Title: Buylight, The Instant Buy Banner
Brand: Tokopedia
Advertiser: Malesbanget.Com (Mbdc)
Agency: Iris Worldwide, Jakarta
Creative Director: Kevin Larken
Art Director: Cecilia Kineta Firgo

Copywriter: Kevin Larken
Technology Partner: Big In Digital
Account Director: Oni Marbun/Rina Prihartini
Account Executive: Devi Lia Rinada
Agency Producer: Poerwono
Animator: Beltsazar Alexander Telaumbanua
Sound Production Company: Studio 8, Jakarta
Audio Production: Pungki

Thank you!