THE BRIEF
Given by Mercy Relief, an independent non-governmental humanitarian charity established in response to the human tragedies in Asia. Its aid programmes include providing timely and effective assistance to disaster-stricken communities.
Given by Mercy Relief, an independent non-governmental humanitarian charity established in response to the human tragedies in Asia. Its aid programmes include providing timely and effective assistance to disaster-stricken communities.
We were given 48 hours after receiving the brief to complete a print ad. The focus is to highlight to their target audience that a one-time donation is not sufficient. Continuous donation is needed to uplift the lives of the impoverished in the region.
Donate through www.mercyrelief.org
THE FOCUS
To highlight to the target audience that a one-time donation is not sufficient.
Continuous donation is needed to uplift the lives of the impoverished in the region
Continuous donation is needed to uplift the lives of the impoverished in the region
*close up of print with visual copy
