In celebration of Arthur's Day, Guinness wanted to find the boldest people to party with us
this Arthur's Day, a one-of-a-kind event. So we gave away tickets through a series of challenges
that would separate the bold from the rest to come party with us and The Fray.
this Arthur's Day, a one-of-a-kind event. So we gave away tickets through a series of challenges
that would separate the bold from the rest to come party with us and The Fray.
CASE STUDY VIDEO
ACTIVATION
The Mystery Tap
The Mystery Tap
ACTIVATION
The Boldest Buskers
The Boldest Buskers
ACTIVATION
Cheers To Arthur
Cheers To Arthur
PRINT AD
(Left - Pre Event, Right - Event Day Reveal)
(Left - Pre Event, Right - Event Day Reveal)
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