Concept and creative direction of the official video presentation
commissioned by Fondazione Giannino Bassetti, with Stefano Agabio. 2016

Fondazione Giannino Bassetti is an important non-profit organization that works for promoting responsibility in innovation. It brings together different entities such as political authorities, corporations, financial associations and research institutions to discuss the impact of innovation in a wide range of fields: from biotechnologies to neuroscience, from robotics and artificial intelligence to design and 3d printing. The intricacy of these themes along with the complexity of the way the Foundation operates (a broad international network of partners and projects), underlined a lack of clarity in communicating its nature and mission. They asked me to conceive an audiovisual piece that could illustrate easily and effectively their mission and their wide range of activities. I came up with the idea of an animated storytelling that, through well established examples of innovations, could depict the depth of the themes surrounding the responsibility in innovation and how the Foundation have tackled them through its 22 years of hard work. The result is a 3 minutes video that through a catchy and animated storyline, can both guide and entertain the viewer into the delicate themes of innovation and their impact on our society.​​​​​​​


Concept and creative direction: Fabio Besti
Animation and motion design: Stefano Agabio and Studio Ianus
Copywriting: Francesco Samorè
Supervision: Francesco Samorè, Tommaso Correale Santacroce, Stella Zaccaria
Sound editing: Fabio Besti, Stefano Agabio
Music: We Are Victorious by Alumo
Special Thanks: Virginia Sanchini, Angela Simone, Margherita Fronte

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Fabio Besti Interdisciplinary Design