Live UX DESIGN
See top UX Designers turn ideas into interactive experiences using Adobe XD.
Watch now
  • Add to Collection
  • Tools Used
  • About

    About

    Benetton was looking for multimedia artworks to enhance its summer campaign in stores. The brief was really direct and simple; we were told that … Read More
    Benetton was looking for multimedia artworks to enhance its summer campaign in stores. The brief was really direct and simple; we were told that the piece would have to communicate the spirit of summer, emphasizing Benetton’s distinctive imaginary of colorfulness and happiness. We came up with the idea of reinventing the story of how popsicles are made, in a completely unconventional and fictional way. In another world particles of water combine through temperature decrease and other unknown forces, merging together and freezing; creating large clouds of popsicles that, due to certain climatic changes, explode throwing ice-creams in every direction. United Colors of Benetton - Milan, Piazza del Duomo. Barcelona, Portal de l’Àngel Read Less
    Published:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Different type of video final option with exploding posicles, later dropped.
 
 
THANK YOU