We designed the marketing communication concept and a campaign to promote Volvo Business models for Volvo Car Finland.
At the time the marketing of the premium car brands' business models could be described as grey, hard and often price driven. We decided that Volvo should also communicate about the freetime of the potential customers, since the business models are not only used while working. The cars are still a big part of the daily life of the customers and also their families.
At the time the marketing of the premium car brands' business models could be described as grey, hard and often price driven. We decided that Volvo should also communicate about the freetime of the potential customers, since the business models are not only used while working. The cars are still a big part of the daily life of the customers and also their families.
Together with my team we designed a print campaign and iPad campaign that included all of the Volvo's business models. Their starting price and emission figures were clearly displayed, since they are very important to the business customers.
We designed a new website to more clearly communicate our business concept and it's benefits, we used also displayed the Volvo's beautiful brand videos and more detailed information about the models and used clear call to actions.
Scetched wireframes:
The final site:
My role: concept design together with my team, Art Director, visual design.
Copywriter: Heikki Paatelma
UI/UX Designer: Tommi Tawast
Graphic designer: Salla Vasenius
