A new visual concept for Volvo Taksi brochure.
The brochure is aimed for professional taxi drivers in Finland. It is published 5 times per year in the center fold of the Finnish taxi driver's customer magazine. Volvo is the best selling taxi brand in Finland.
The brochure is aimed for professional taxi drivers in Finland. It is published 5 times per year in the center fold of the Finnish taxi driver's customer magazine. Volvo is the best selling taxi brand in Finland.
The new visual concept is more simpler than the previous with larger and more visual cover with less text, larger image on the spread inside showing the drivers "working space", new name and banner on the cover, smaller font sizes and less text on top of images, less prices and price offers, and when price offers are shown, they are clearly stated.
My role: Art Direction, visual design, concept design.
