Wenliang Zhu's profile

Visual Design in December for Knitoloy

Visual Design in December for Knitology
The apparel store
This is a project I did for my graduate final thesis. I created this store called Knitology which is retail store located in Shanghai, China and mainly selling women's knitwear. It is a theme based concept store. The interior visual design changes monthly according to the new collection, seasons and holidays.
In order to execute the idea, the store space should be flexible and easy to be changed. I added several movable walls with big wheels, so that I can change the floor layout by moving these walls. Additionally, I used many palasets as furniture to display merchandising. These palasets are quite simple and functional, they can fit any kind of themes I created.
Here I am showing the look of December. This is a holiday season and I wanted to create a romantic winter atmosphere for the store, so the main color of this month is light purple and white. I use white, bleached tree panels as props to add some feeling of winter. 
Welcome Wall
Primary Wall
Promotion Area & Wrap Up Area
Secondary Wall
Christmas Tree Prop
Visual Design in December for Knitoloy
Published:

Visual Design in December for Knitoloy

Visual merchandising project

Published: