Wenliang Zhu's profile

Visual Design in February for Knitology

Visual Design in February for Knitology
The apparel store
This is a project I did for my graduate final thesis. I created this store called Knitology which is retail store located in Shanghai, China and mainly selling women's knitwear. It is a theme based concept store. The interior visual design changes monthly according to the new collection, seasons and holidays.
In order to execute the idea, the store space should be flexible and easy to be changed. I added several movable walls with big wheels, so that I can change the floor layout by moving these walls. Additionally, I used many palasets as furniture to display merchandising. These palasets are quite simple and functional, they can fit any kind of themes I created.
This is the look of February which is the most important month in China. Holidays like Chinese new year, Lantern Festival are all in February. So I designed a  Chinese style look to echo the season by using bird cages, lanterns as props in the store. The tree on the wall is painted and has red envelops hanging. Inside the red envelops, there are promotion vouchers for customers to randomly picking.
Floor Plan
Window Display
Primary Wall
Side wall at primary area
Secondary Wall
Wrap Up Area
Visual Design in February for Knitology
Published:

Visual Design in February for Knitology

Visual merchandising project

Published: