KirkLee Sports creates handmade, custom fitted carbon fiber bikes for those who know the difference.
Each bike is made by hand after rider measurements and in-depth conversations on riding preferences.

Because of the individual properties of each KirkLee bike, I came upwith the idea to do "feature callout" posters, in this case, with bikegeometry and details pointing to the appropriate body parts of thisparticular rider.

This poster takes the complementary view of the "feature callout" idea. We detailed human measurements and riding tendencies of Beth, pointingto the corresponding bike parts.

Mini racing bibs on a guitar case make the perfect visual metaphor for this event.

In this version, the bibs make the case for staying and exploring Austin after the race.

Promoting a flexible duct that runs fiber optic internet connections toan apartment or office. Since 3M did field trials in Brooklyn and otherNew York burroughs, I came up with the idea to have the product formwell known local icons. Developed for 3M for global use.

Part of a "before and after" campaign for Baylor University,highlighting the things faculty and students were doing worldwide. Inthis case, engineering students built a wind-powered generator toprovide electricity for a village in Kenya.

Part of the Outcomes campaign for Baylor, furthering the message ofextracurricular activities indicative of Baylor. This ad tells thestory of the Baylor Black Gospel Music Restoration Project, which is inthe process of digitizing every black gospel recording from 1945 to1970.

Another in the Baylor series, this ad tells the story of engineeringstudents building a suspension bridge to help Africans get to schooland the market.

This ad tells the story of a professor and studentsstudents creating a viable industry for Philippino natives using discarded coconut husk fiber in automobile composites.

Southside Market & Barbeque is an authentic barbeque joint inElgin, Texas. They have a long history, starting in the 1800s, onthrough three generations of the Bracewell family. This is their neonsign made from the logo I designed.

After combing through the family's photo albums and seeing how many family photos involve meat, we knew we had our brand direction: quirky yet authentic downhome Texas barbeque.

In-store poster

In-store poster