D&AD Brief: ‘John Lewis- Create A Window Into The Brand’
Created during my final year of study at DJCAD, 2016
‘John Lewis Makes Time’ is a window display concept that aims to establish a personal connection with passers-by and highlight John Lewis’s commitment to making time for their customers.
The window transitions to display products that customers can use to make some time for themselves and the things that they enjoy doing. By creating the visuals from paper, each scene would be on a series of rollers that can be pulled in and out on a timer according to the hour. The Autumn display plays upon themes of transition and time and changes on the hour, every hour, catching the eye of busy passers-by who might pass the store several times in a day.
