Hack The Burgh is a 24-hour student-run hackathon happening in Edinburgh. It is supported by MLH and provides the attendees with goodies, such as t-shirts and blankets, that are branded. My job was to redesign the logo so that it would look good on the website but also on printed material.
I got sent this logo as inspiration for the design:
I was not forced to use anything from it, but I was interested in keeping the motherboard circuit idea. I also wanted to reduce the logo to monochrome for easier printing and to fit a clean, minimalistic aesthetic. I used Open Sans Light and decided to focus on bringing the text forward with the help of the motherboard circuits.
I believe that the little details, such as the filled/unfilled circles and the lines not fully touching the text help bring the design forward.
We tried a few different shapes to contain the logo, but were dissatisfied with them.
We ended up settling on a hexagon, which is recognisable and adds style to the design. The decision was taken very last-minute in the process; we were planning on using no border at all, until one of our members asked to see what it would look like with a hexagon. Additionally, we inverted the colours because white on black looked fancier and more techy.
The website has the black version of the logo. If you hover over, the alternative coloured version fades in.
The promotional content for the facebook page had a header that emphasised the location of the event (photo not mine).
Here are the printed results:
The back of the tshirt makes use of the old crew font, but has been adapted to fit with the new logo.
I should have realised that the lines were a bit too thin to be sown in properly; bolding them would have helped preserve the design on the letterman jacket.
