Lui Mulè is a carpenter from Frankfurt, Germany who makes furniture out of wood, iron and concrete with
a high degree of individuality. For the corporate design I created a key visual that reflects the angular shapes of the furniture and at the same time brings to the fore the uniqueness of every single piece. A special focus was placed on choosing the adequate material and the finishing of the stationary. The minimalistic design is completed by paper that has the feel and the appearance of concrete and a hot-foil embossing that mirrors the characteristics of steel.