02 - Print Design & Packaging
As an additional visual element we added a cone of light, as light is not only the base of visual images, but
also an important component of a theatre play. The cone, in combination with the logo, is used as key visual
and together with the illustrations for the plays it forms the basic compositional element of the design.
The combination of the different elements, the matching typography and the reduced colours create a unique image for the theatre – modern and diverse, just as the plays are.
The series of icons for the individual plays sizes on the playful design and allows for creating print products while the plays are still being developed and current images might not be available yet.