Re-branding of an existing small business based in Auckland, New Zealand. The aim was to provide a fresher, more contemporary image - while maintaining the grass-roots, community-involved feel of the business and the product. The Foodoo Guru brand supports sustainability, with the use of recycled packaging and attractive, re-usuable shopping bags.
"All of our veggies and fruit come from the spray-free backyards of very kind people
and the local markets!
Because we receive donations of fruit and veges for our product, we donate $1 from every jar we sell to KidsCan; they support and provide food, shoes and raincoats for disadvantaged Kiwi kids in schools around Aotearoa.
We really believe that we can help to make a difference, and you can help us do so — by supporting Foodoo Guru and purchasing our product, or donating fruit,
vegetables and herbs that you would not otherwise use!"
