Product launch concept, highlighting a new 'sub' range for an existing brand; the updated image incorporates a cleaner image to promote a totally Organic and pure product. We incorporated branding, product development and graphic design, and making this all happen in a Group Project setting.
 
The concept uses promotional items, such as invitations for a 'Launch Party', to promote the product; as well as promo shirts for the bar staff. Posters and various other promotional ideas were explored resulting in the overall concept for Kristov Select.