CDG required a wide range of work slightly outside of the normal realm of a Graphic Designer. They had varying outputs from a range of teams, from Development, Leasing, Architecture, Marketing, and Market Research. Each had their own requirements,and I worked closely with their teams to development a flexible system that allowed for different requirements whilst keeping a consistent design and minimising the need to produce the same work in different styles.
 
Leasing material featured detailed project and city information, whilst we developed a reliable system for assessing project catchment data and producing detailed, concise, and comprehensive maps for over 30 projects whilst allowing for each departments output requirements.
 
Many documents and reports were produced in Microsoft Powerpoint, to allow for easy future editing by a non-design professional.
CDG Retail
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CDG Retail

CDG required a wide range of work slightly outside of the normal realm of a Graphic Designer. They had varying outputs from a range of teams, fro Read More

Published: