猞猁（山猫），形似豹子，是一种身材健硕，与豹子不同的是有著非常不同寻常的耳朵与胡须，但是他们同样属于行动敏锐的猫科动物。以猞猁作为运动服装/装备品牌，有异于其他运动品牌，而具有运动品牌的魅力，以及神秘。

品牌标准英文LYNXLAB，时尚、简单好记。而对于图形的设计，贴合主题为一只月下伺机捕捉猎物的猞猁。犀利的眼神、张咧的嘴，似乎将要划破沉寂的黑夜，傲耀登场。

LYNXLAB字体设计斜体富有动感，与图形标志相辉映。整体深色反白的品牌调性设计，不仅让品牌更酷，而且深色搭配各种辅助颜色的延伸，更会让品牌想表达的蕴意更为深刻。

Lynx like a leopard, is a robust animal. Unlike leopards, Lynx has very unusual ears and beards, but they are also very active cats. Lynx as a sportswear/equipment brand is different from other sports brands, but has the charm and mystery of sports brand.

Brand standard English LYNXLAB, fashionable, simple and easy to remember. For graphic design, the theme is a lynx that catches prey under the moon. Sharp eyes, open mouth, it seems that the silent night will be broken, arrogant debut.

LYNXLAB font design Italic full of dynamic, and graphical symbols reflect. The tone design of the whole dark anti-white brand not only makes the brand cooler, but also extends the dark color with various auxiliary colors, which will make the meaning that the brand wants to express more profound.

客户       深圳市卓叔健身有限公司
软件       Adobe Illustrator、Adobe Photoshop
设备       Canon EOS 5D、imac pro
时间       2019年3月