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江星涂料集团品牌paint group brand design of jiangxing




作为中国传统产业江星涂料,不仅拥有涂料行业的初心,更加承载着中华使命。它向世界诠释着“中国品质”,而江星的精神也将随着历史的江河源远流长。长江作为中国人民的母亲河,其意义非分。而江星涂料借用长江之名,融入了人民深深的情感。

图形的设计以环绕的四个“J”组成的“X”为形态,分别代表着junior(年轻人的心态)/joyful(快乐的精神)/joint(联合的使命)/jewel(中华的宝石)。字母首尾相扣,象征双手紧握着的四方合作之蕴意。

江星涂料虽然作为集团公司,依然秉承着油漆涂料公司最根本的初心,放心、安全乃是本质。翠绿色集团颜色,一颗象征着大自然的心,让用户安心住新家,而非让全家人对新家的承载等太久。

As a traditional Chinese industry, Jiangxing coatings not only has the original intention of the coating industry, but also carries the mission of China. It interprets "Chinese quality" to the world, and Jiang Xing's spirit will go back to ancient times with the history. As the mother river of the Chinese people, the Yangtze River is of great significance. And Jiangxing coatings borrowed the name of the Yangtze River, into the deep feelings of the people.

The graphic design is in the form of "X" composed of four "J", which represent Junior (mentality of young people) / happy (spirit of happiness) / joint (mission of Union) / Jewel (gem of China). The head and tail of the letter are clasped together, which symbolizes the cooperation between the four sides.

Jiangxing coatings, as a group company, still adheres to the most fundamental original intention of the paint and coating company. Rest assured and safe is the essence. Emerald green group color, a symbol of the heart of nature, allows users to settle down in a new home, rather than let the whole family wait too long for the new home.

客户       湖南江星涂料集团有限公司
软件       Adobe Illustrator、Adobe Photoshop
设备       imac、imacbook pro
时间       2020年6月



江星涂料集团品牌paint group brand design of jiangxing
Published:

江星涂料集团品牌paint group brand design of jiangxing

Published:

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