Second Sight is an Augmented Reality product that was looking for a full branding development along with campaign assets. The company was looking to stand out within the AR and VR (Virtual Reality) industry and to generate consumers to purchase the product.

 

The logo development was based off the moodboard to encourage people to live a healthier lifestyle through Second Sight. The brand is based off of the following directive words: healthy lifestyle, convienient, and productive.

Second Sight moodboard presenting the typography, color pallete, and imagery/design elements used within the campaign and logo development.

Second Sight sketches for potential logos that can be used within branding and the campaign

Second Sight final logos: full color, single color, and black and white

Second Sight full color logo mock up

Second Sight single color logo mock up

Second Sight transparent logo mock up or bug mock up