Destined for Tourist Information Kiosk throughout Yorkshire and beyond, it is essential that the Scarborough Museums Trust leaflet attracts its fair share of potential interest.

The dual cover is purposely designed to combat the leaflet being displayed incorrectly (put in the wrong way around) and also highlight SMT's two main attractions, the Art Gallery and the Rotunda Museum.

The two contrasting front covers allow the leaflet to appeal with a wide target market which includes young families and and older couples.