33% of U.S Adults are obese. Let's try to reduce this together.
We have set up a system "Step towards a Healthier America" that tracks your whole journey. By calculating the distance you walk and travelled in taxis, we will donate the percentage of your walk from the cab fare to "Partnership for a Healthier America".
It goes through 4 channels: the core being the APP
- The app is the core of the system.
- Input your start and end of your journey.
- Calculates the whole distance. By calculating the distance, one walked and the distance
you travelled in taxis, we will donate the percentage of the walk from the cab fare.
- Input your start and end of your journey.
- Calculates the whole distance. By calculating the distance, one walked and the distance
you travelled in taxis, we will donate the percentage of the walk from the cab fare.
LEFT: INPUT START AND END
MIDDLE: CHECK-IN YOUR START TO VERIFY
RIGHT: CHECK-IN WHEN YOU GET INTO A TAXI
MIDDLE: CHECK-IN YOUR START TO VERIFY
RIGHT: CHECK-IN WHEN YOU GET INTO A TAXI
LEFT: CHECK-IN YOUR DESTINATION
RIGHT: CALCULATES HOW MUCH YOUR DONATION IS DUE TO YOUR DISTANCE
RIGHT: CALCULATES HOW MUCH YOUR DONATION IS DUE TO YOUR DISTANCE
WEB:
On the web, one can see how many miles they’ve walked and donated. Also enabling one to see other members, to convey the unification of
going towards a healthier America as one.
going towards a healthier America as one.
BANNER:
The banner, shows in real-time of how many miles have been walked and how much have been donated. Also randomly, members will be shown, directing the user to the website.
OUT OF HOME:
This out of home is an interactive stairs, tracking one’s footsteps from the bottom to the top. One can see how much they’ve impacted just be walking a set of stairs. One can see how much they’ve walked and how that
number is conveyed into dollars of donation.
number is conveyed into dollars of donation.
