CAMPAIGN: COWSUMING
CLIENT: Amsterdam City Theatre
I've been asked to create a few visuals by the Amsterdam City Theatre based on a topic that inspires me.. This was the outcome.
BACKGROUND STORY
These visuals are based on the documentary: Cowspiracy. A groundbreaking environmental documentary following intrepid filmmaker Kip Andersen. He uncovers the most destructive industry facing the planet today..
CONCEPT
There are a lot of people loving and eating animals at the same time. We pet animals and consume them. I wanted to convey that message into visuals what show both sides of that story. Hopefully we will become more aware of who we are and how we can really treat our animals better.
We could eat less meat. It's not that hard..
