The concept for this project embraces the idea that vodka is best enjoyed when it is ice cold. The packaging is the key to enabling and maintaining vodka at its coolest temperature. Within the packaging, the cooling of the vodka is achieved and maintained in three ways. First, the bottle is aluminum, which cools 30% faster than glass. Second, it is more narrow than a traditional bottle which allows for faster cooling. Finally, the packaging expands into an ice bucket so that cooling can be conveniently and stylishly achieved.