This project turned out to be one of my favorite projects completed at Art Center (considering it was completed in a Packaging 1 class, that is a large claim). The idea was to create a private label brand for PetSmart, select a family of products, and design packaging for that brand. I chose to develop a line of dog care products ranging from shampoo to non-slip bath mats.
My objective was to create a mood that evoked comfort and placed the viewer in the independent, do-it-yourself frame of mind. Living on a ranch normally goes hand in hand with do-it-yourself chores, so the mood of my project referenced that lifestyle. Everything from the logo and color palate, to the matchbook style packaging all work together to create that nostalgic mood.