Following a competition among top global technology vendors in 2014, the NFL selected Zebra to be its Official On-Field Player Tracking Provider, introducing its revolutionary next generation player tracking system with the largest and most comprehensive commercial sports business in the world. Since Zebra's launch in 2014, Bruce Burke has led the branding, advertising, event and marketing initiatives to support Zebra's rise as the leader in sport-tracking technology.
Zebra Sports earned the SBJ 2015 Sports Business Awards ‘Best in Sports Technology,’ the 2015 RFID Journal Awards ‘Best New Product,' and Fast Company's 2016 'Most Innovative Companies.' In addition, Zebra's data is now shared with fans via broadcast (CBS and NBC), digital (NFL.com), gaming (XBOX), data (SportRadar), and league/club personnel through new schematic, tactical and performance tools, and video integration (XOS Digital).
Video Production
Zebra Sports Solutions video overview produced for the 2016 MIT Sloan Sports Analytics Conference in Boston, MA.
Environmental Design
Interior wall graphics designed for Zebra Technologies corporate headquarters.
Print Advertising
Full page advertisement as seen in Sports Business Journal's January 2015 edition.
Full page advertisement as seen in Sports Business Journal's May 2016 edition.
