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Bruce Burke is a consummate brand builder, who has built a productive career guiding and influencing a range of brands in various stages of growth – from the most prestigious and iconic brands in professional sports to CPG start-ups. He combines classic branding, creativity and marketing expertise to engage with … Read More
Bruce Burke is a consummate brand builder, who has built a productive career guiding and influencing a range of brands in various stages of growth – from the most prestigious and iconic brands in professional sports to CPG start-ups. He combines classic branding, creativity and marketing expertise to engage with consumers across a broad range of traditional and evolving digital media platforms.

His work has been recognized and published throughout the sports, advertising and design industries, and is displayed in the permanent collection of the Library of Congress in Washington, DC. He has been a guest speaker at the distinguished International Design Conference in Aspen, and was recognized in 1996 by Advertising Age when they selected the NFL as,"Marketer of the Year.” Read Less
  • Partner
    BEYOND BRANDING — Wilton, CT, USA
  • Chief Marketing Officer
    ADINA FOR LIFE, INC. — San Francisco, CA, USA
  • President
    ONEWORLD COMMUNICATIONS, CONTAGIOUS BRANDING — Westport, CT, USA
  • VP Advertising and Brand Communications
    NFL — New York, NY, USA
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Dynamic C-level brand marketing executive with a prolific career guiding companies to define, differentiate and exploit their brands. Combines big-picture vision, keen instinct, innovation and creativity with solid business acumen and demonstrable expertise in research, branding, strategic market planning, organiz… Read More
Dynamic C-level brand marketing executive with a prolific career guiding companies to define, differentiate and exploit their brands. Combines big-picture vision, keen instinct, innovation and creativity with solid business acumen and demonstrable expertise in research, branding, strategic market planning, organizational leadership, and new product development. Read Less
• Executive Leadership and Innovation: As VP, Advertising and Brand Communications for the NFL, built and managed the League’s first in-house agency, unlocking brand equity to fuel the NFL’s most explosive 12-year growth period. Annual licensing revenue exploded from $200m to $4bn, and broadcast value soared wi… Read More
• Executive Leadership and Innovation: As VP, Advertising and Brand Communications for the NFL, built and managed the League’s first in-house agency, unlocking brand equity to fuel the NFL’s most explosive 12-year growth period. Annual licensing revenue exploded from $200m to $4bn, and broadcast value soared with an unprecedented 8-year $17.6bn contract. Named Promo Marketer of the Year by Advertising Age (1996).

• Brand Integration: United the NFL’s fan-development and marketing efforts together within a single, fully–integrated “Feel the Power” campaign designed to drive fan avidity. Orchestrated rebranding effort of 4 year-old Adina Beverages to better define company’s competitive position, branding and sales efforts.

• Entrepreneurial Vision with Diverse C-Level Network: Launched successful and profitable brand marketing agency leveraging exceptional network of decision making executives–grew revenues by $3m in 3 years.

• Brand Identity Expertise: Led comprehensive NFL brand-identity and uniform design initiatives for 16 NFL clubs managing multi-functional teams through consumer research, trademark / legal, creative, licensing, team presentations, and press conferences. Guided branding efforts of NFL events including the Super Bowl.

• Acute Brand Marketing Instinct & Start-Up Experience: Orchestrated marketing and branding initiatives of 3 start-up CPG businesses, raising millions of dollars in seed capital, job creation and brand value.

• Fiscal Responsibility: Planned and efficiently managed marketing budgets to $100m. Read Less
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