For this brief I worked in a collaborative team to produce a set of three A2 outdoor posters for a campaign run by North-East based charity The Cyrenians. The Cyrenians are one of the England's leading homeless charities, providing shelter to around 200 people per night. 'A Homeless Person Is Not Just For Christmas' is a campaign that the charity adopt at Christmas time, in order to highlight that "homelessness is not just a festive phenomenon... it's a symptom, support is needed 24/7, 365 days a year to fix it".

As such a campaign would be used during the festive season, myself and my team thought it necessary to give the posters a festive theme, while communicating the message of the Cyrenians and their campaign. After exploring several concepts we settled on the idea of using lyrics from popular Christmas songs that receive a lot of air play around the festive months. We took 4 lines from 3 songs we felt were most recognizable and chose a type face we felt had a festive appearance. We then re-appropriated the lyrics as if they were being written from the perspective of someone who had received aid from the charity in order to portray the charity's message. The words are displayed in the corporate colours of the charity, and displayed on a stark white background. The reason we chose to use a white background is to make the posters stand out considering the fact they would be displayed in outdoor, urban areas.