Jeff Easton's profile

Transport Canada Personas

While at Transport Canada, I was part of the Multimodal Business Transformation Team tasked with moving the department to a client centric strategy. We discovered early on that Transport Canada had very little user research so in my role I planned and facilitated a persona development workshop with subject matter experts and key stakeholders to further uncover aspects of the Transport Canada user model (internal and external).
 
Tools used:
Photoshop
Transport Canada Personas
Published:

Transport Canada Personas

Users personas for Transport Canada

Published: