I created a simple campaign designed to not criticise, but to encourage people not to waste food. Idea of a 'fat fridge'. The brief gave a lot of information regarding how much food is wasted each year, and the statisitcs are disgusting. I wanted a campaign which would be social media lead, with a simple bag design which would be a talking point and direct people to the Twitter page. The page would offer tips, information and facts about food wastage, and how to reduce/avoid it. All in the palm of your hand.