Here is an illustrative campaign I art directed. In collaboration with Georgina Jones. The campaign was to encourage parents to get their children to play rugby. My research suggested that illustrations would suit the audience as it gives appearance of innocence as rugby is seen as a 'rough' sport. In truth, the contact does not come into junior rugby till later years anyway.

the concept for this campaign was instead of the usual (its good for your child-health related), it tries to relay how playing rugby will benefit the parents. For example; respect, appologising after knocking over the lamp, or lifting the chair in lineout style while mom/dad does the vacuuming.