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    Identity and art direction for DJ star Steve Angello's summer residency at SLS Hotels Las Vegas.
    Published:

Steve Angello+Foxtail Pool Club / Identity
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In 2015, ex-Swedish House Mafia, Steve Angello had his Vegas summer residency at Foxtail Pool Club, SLS Hotels, to accompany his winter residency at the same hotel.






Collaborators >





Logotype >
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The logotype of Steve's winter residency, "Reflections", at SLS Hotels was based upon the typeface Univers. Another cut of the family was used to tie things together while keeping them distinctly separate.




Typeface and colors >
Actually, the logotype is set in a much more standard serif





Concept >
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The client asked for a summer feel. We experimented with various visual concepts involving water but decided that a more versatile and 3D looking approach was doing a Wall of Flowers. Just imagine the Instagrammable impact of the step-and-repat photo wall...





In the wild >





Social media graphics >





Web banners >



One page website / steveangello.foxtailpool.com >



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Thank you!
Robert

*This work were produced at Rebels Studios.