The logotype of Steve's winter residency, "Reflections", at SLS Hotels was based upon the typeface Univers. Another cut of the family was used to tie things together while keeping them distinctly separate.
Typeface and colors > Actually, the logotype is set in a much more standard serif
Concept > _
The client asked for a summer feel. We experimented with various visual concepts involving water but decided that a more versatile and 3D looking approach was doing a Wall of Flowers. Just imagine the Instagrammable impact of the step-and-repat photo wall...