FOOTBALL MANAGER. The Greatest Job on Earth.
Our Brief
To expand the audience of the worlds No.1 football strategy game by utilising
the rise in media significance of the beautiful games key strategist, the manager.
Our Solution
The Greatest Job on Earth
In what other job do you hold the hopes and fears of a global audience with every decision you make?
The most immersive football strategy game in the world gives you the chance to prove your football knowledge and become the football manager you dreamed of being.
The Result
Our campaign went to the top of the charts in record time
and broke viewing records for the online trailer.
This truly integrated campaign encompassed logo design, packaging template that still exists today, press, social, outdoor and online advertising.
Football Manager
How will you manage?
Our Brief
Although Football Manager was the world's No.1 strategy game, it had reached a plateau of popularity due to the dominance of the all-action 3D football giants of FIFA & PES.
A change of tack was required that reflected the high octane, pressure cooker environment
of the football manager.
Our Solution
How will you manage?
Our campaign thrust the consumer into make or break in-match situations,
where the manager had to make crucial, game changing decisions.
It was well and truly game on.
The Result
Football Manager went to the top of the charts and significantly increased its market share.
Online, press and outdoor advertising. Logo, packaging & POS design.
