Art Direction, Branding, Print Design
In collaboration with the internal creative team at TORONTO 2015, I developed the logo and identity system for the Volunteer program. To help establish brand recognition and association, we selected the orange and blue from the TORONTO 2015’s core pallet as the primary pallet for the Volunteer program. We designed campaign collateral and launch assets like branded banners, billboard signage and printed postcards to promote the program.
Designed at: TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee
