Strong message in the bottle
When Krupnik decided to do a packaging overhaul, it was our job to come up with a key visual and respective POS materials that would highlight the revamped bottle look. In order to prevent our work from overshadowing the bottle itself, we decided to take a subdued approach.
This project was framed as a nod to heritage – quite literally, in fact. The new bottle was shown in a Gothic arched window, adorned with floral motifs evoking tradition and history. Also included was an image of two bears raising cups while seated under a sturdy tree (the very same tree is featured in the brand’s logo). A few dashes of color helped us emphasize the updated, modern shape and feel of the packaging.
Cheers! (Here’s to our Client, our project, and consumer satisfaction!)
POS materials based on the key visual gave off an assured air of nobility. The shelfstopper was cut to a custom shape, which harmonized with graphic elements and drew attention to the new bottle shape.
The display stand was designed in painstaking detail. Custom shape of the display stand allowed floral motifs to cross
the main outline a bit. This served to accentuate the commanding presence of the new bottle.
Restrained and elegant look made pallet sleeves with pole toppers stood out. It almost felt wrong to tear the boxes open.
It needed to be done, though – Krupnik vodka’s new look made it even more sought after.
