Challenge
Johns markets high-quality long underwear to effervescent, mountain-loving women. The challenge was to create a retail
brand that would encourage their sporty audience to showcase their quirky sides in both sport and leisure.
brand that would encourage their sporty audience to showcase their quirky sides in both sport and leisure.
Solution
With a new collection of patterns to choose from every season, each garment is a crafted conglomerate of colours and patterns.
The online experience allows shoppers to customize each piece, creating a truly personal item. Everything about the look and feel of the brand is quirky and fun-loving from the bright colours and approachable typefaces, to the engaging copywriting and wacky characters.
The online experience allows shoppers to customize each piece, creating a truly personal item. Everything about the look and feel of the brand is quirky and fun-loving from the bright colours and approachable typefaces, to the engaging copywriting and wacky characters.
