Re-branding Great Eastern Life Insurance.
We shifted the conversation not just for Great Eastern, but the entire category, based on the insight that Life Insuyrance is more about life, and less about insurance. We did this through a brand campaign, and the creations of acts that turned Great Eastern from a Life Insurance company to a Life Company.
The campaign was not only successful in helping reduce the average number of meetings for agents to convert a client from over 20 to less than 7, but it inspired AIA to change their tagline to "The Real Life Company."
We shifted the conversation not just for Great Eastern, but the entire category, based on the insight that Life Insuyrance is more about life, and less about insurance. We did this through a brand campaign, and the creations of acts that turned Great Eastern from a Life Insurance company to a Life Company.
The campaign was not only successful in helping reduce the average number of meetings for agents to convert a client from over 20 to less than 7, but it inspired AIA to change their tagline to "The Real Life Company."
Launch Print Campaign.
The film was supported by a print campaign, which continued to tell the story of how Great Eastern Life was changing the Life Insurance game.
The film was supported by a print campaign, which continued to tell the story of how Great Eastern Life was changing the Life Insurance game.
Launch TVC.
Straight out of the pitch, the client asked us to turn the manifesto video in to a commercial. We worked together with Russel Wong to shoot this film, bringing to life what it means to be a Life Company.
Straight out of the pitch, the client asked us to turn the manifesto video in to a commercial. We worked together with Russel Wong to shoot this film, bringing to life what it means to be a Life Company.
Great Eastern 21 Days App.
As proof that Great Eastern Life is doing more than just talk the talk, we launched the GE 21 Days App.
An app that helps you live healthier and longer by helping you turn your intentions in to actions The premise is simple.
An app that helps you live healthier and longer by helping you turn your intentions in to actions The premise is simple.
If you keep at something for 21 days it becomes a habit. And once it becomes a habit, it sticks with you.
The app's role is to help you keep up those good habits for 21 days, or kick the bad ones for 21 days straight, until they become part of your life.
