Amway Nutrilite Fiber
Let Them Out
BRIEF:
Today, long working hours, stress, lack of exercise and poor dietary habits are unavoidable.
This leads to a lot of lifestyle problems. Indigestion is one of the major concerns. The objective was
to project Nutrilite Fiber as an effective solution.
SOLUTION:
Due to indigestion, food gets trapped inside for longer. Using the metaphor of entrapment we showed food,
especially the one that’s difficult to digest, literally trapped. The execution highlights the problem and offers
the solution upfront. Posters were placed at restrooms in shopping malls, supermarts and around meat shops.
RESULTS:
34% increase in enquiries to the ABOs (Amway Business Owner).
