jaideep mahajan's profile

Project - The Positive Side

THE POSITIVE SIDE: RBGM FOUNDATION
India has a population of one billion, around half of whom are adults in the
sexually active age group.The first AIDS case in India was detected in 1986 and
since then HIV infection has been reported in all the states.
RBGM foundation, a NGO who runs a home for the HIV patients wanted to
create awareness about AIDS, and at the same timeraise funds.



Get Yourself Tested Campaign





The Positive Side, A Coffee Table Book
This book is about The Positive Side - of things, of people, of viruses. Yes, viruses have positive side too. One particular virus, HIV, has a positive side that is both dingy and bright. Close your eyes and you see the dark. Open them and you'll see light. It's as simple as that. And that's the point this book is trying to make. That HIV is just a virus. Agreed it's strong and stubborn and won't go away that easily. But so is hunger for life. The instinctive need for light. In this battle of shadow against colour, of virus against will, which side are you on?




Posters x 3 (20" x 30")
Awards
New York Festivals 1 Finalist
Showcase of Indian Advertising, In Book
Project - The Positive Side
Published:

Project - The Positive Side

RBGM Foundation: The Positive Side

Published: