Back in 2015 I was commissioned to set up the e-commerce website and optimize it. Now a year later, we set down and pin pointed the issues the website had. With a growing customer base and needs, we decided for a mini brand identity rehaul as well as redesign on the e-commerce side of things. 

 

Through the 3 months period we redesigned the customer experience, optimized speed and performance of the website as well as tweaked the brand identity to fit a more modern, minimalistic feel. Performance was vastly enhanced with the help of MaxCDN as well as various WP cache plugins to help redirect customers to a server nearby and not experience the dreadful slow loading time the website was suffering from. Optimization and design rehaul took place across all three main languages, the website has to offer: Slovene, German and of course, English. I was also in charge for most of the creative writing for German and English languages.

 

All in all, we implemented a lot of changes, be it small or big in order to introduce at the end of April of 2016 a brand new website with a rehauled feel, better performance and smoother customer service. I was also in charge of further developing the graphic side of the brand with introducing new colors, fonts, letterheads as well as designing "thank you" notes for the customers and electronic bills layouts, along with MailChimp newsletters (this is a seperate project in my portfolio). The website is of course retina-ready and responsive across all devices.
 

The website can be viewed at https://moi-style.com/ (last check May, 2nd 2016).