Music has a powerful role in society and is intimately related with culture. In this project, we analyse the music festival industry in Denmark with focus on opportunities and threats of this dynamic market. The purpose was to create a campaign to introduce Sonar in Copenhagen and make the audience wise of the quality, potential and concept of the festival. These tools use provided us the knowledge to develop and design a pre- mium campaign to bring Sonar to Denmark. 

The logotype was adapted for the culture of Copenhagen, to have an image that the audience can relate with. Vikings theme was selected, which has an Scandinavic feel to it. The provided solution will be functional across platforms, we made it responsive web design.