Concept
Cocktail recipes all start out as science experiments before striking that perfect balance - the winning formula. For this new cocktail bar identity I decided to work with this comparison in mind as it had great potential for a quirky, minimal aesthetic to create the luxury feel the bar wanted.
With a little experimenting myself, I discovered an interesting comparison whilst designing the logo: the initials Et match the chemical symbol for a group of compounds called Ethanes. This group contains the compound Ethanol, or as we know it more commonly, Alcohol.
Coupling this discovery with the initials for Eighty-Two, I decided a twist on the classic periodic table would be the perfect way to represent this bar with Et forming the initials of Eighty-Two. I decided to change the TWO to lowercase so it makes it clearer for the audience de-code the initials.
Periodic Menu & Cocktail Stickers
Cocktail Cards & Opening Night Invitation
Branded Material