Vibrant and colourful covers attract readers' attention, encouraging them to pick up the magazine (ABOVE)
Videos provide extended content for stories from the magazine – offering readers more insight and more engagement
We're driving traffic to OurTesco through competitions that are promoted in the magazine but can only be entered online
Behind-the-scenes videos give an extra dimension to magazine features so colleagues get a real taste of the action
The magazine forms one of three prongs of internal communication for Tesco's 310,000 colleagues and gives them a chance to become part of our Colleague Communications Panel
