Broccoli & Brains is the UK's first magazine dedicated to tackling the issues around the global obesity crisis.
The first print edition launched in November 2015, supported by a blog and a Twitter feed. Digital content is updated daily, while the print edition is published twice a year.
The concept was developed as a way for our client, LighterLife, to lobby people of influence about the realities of the obesity crisis. LighterLife specialises in treating the morbidly obese through a combination of a Very Low Calorie Diet and Cognitive Behaviour Therapy to help people understand the reasons why they overeat.
The print magazine is direct mailed to politicians, medics, journalists, celebrities, nutritionists and corporations, as well as a growing list of subscribers. We have built up a loyal following for our digital content.
Our content tackles issues such as the psychology of food and hunger, the power of the food industry and its impact on society, the reasons for the obesity crisis and potential solutions, as well as the experiences of people who have tackled their own
weight problem.
weight problem.
We hope to spark an intelligent debate about obesity. To understand where the responsibilities for it lie. To explore the roles
that industry, society and the obese themselves have played in fattening up the UK.
