The aesthetic and concept for the cookie business was minimal, contemporary and trendy. A store amongst a small, yet busy street in New York City or Brooklyn, or the food streets of Melbourne or Sydney. The modern font choice paired  with a cute, yet quirky illustration suggests that the target market is for adults in their early 20's to their late 30's. Youthful yet sophisticated.

Cookie Me Hand Crafted Cookies is a high end bakery which bakes their cookies fresh every morning and hand decorates each and every one with the utter most care. You wont be able to find cookies like these anywhere else. Unique, one of a kind cookies that will sweeten your tastebuds.

Gift Wrapping/ Packaging

 

Cookies can be boxed away as gifts or to simply take home to enjoy in the comfort of your own house. Individual packaging emphasises the concept of 'hand made' as it has a very personal touch. 

Staff shirts

 

Logo is printed on a simple basic tee which represents the younger demographic that the brand is targeting. The less formal choice of attire suggests that the staff are friendly, approachable and less intimidating.  

Imagine walking into the store and setting your eyes on little gems lined up in a glass cabinet. Each cookie unique, and hand decorated by bakers each morning. You can sit down at the breakfast bar type bench tops and have them straight away, take them home in a box or give them to a loved one! Perfect treats for everyone...

Magazine Volume 01 Autumn Special front cover

 

A magazine filled with gorgeous photos of all the cookies from this seasons menu. You can also find a few articles and reviews on these delicious one of a kind cookies inside. A clean, minimal and contemporary concept is seen through out the magazine as it represents the branding of the business.