MOK - Visual Identity
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    MOK Specialty Coffee Roastery & Bar is a fast growing specialty coffee roastery and is now one of the leading micro roasters in Belgium. They wer… Read More
    MOK Specialty Coffee Roastery & Bar is a fast growing specialty coffee roastery and is now one of the leading micro roasters in Belgium. They were in serious need of a new and more professional look that reflects their status and quality as well as attract international clients. In close collaboration with Jens Crabbe, founder of MOK, I looked at how the brand image can be further improved: altering the baseline, changing the tone of voice, as well as choosing the right materials for the new packaging. The new logo consists of an abstract monogram with the logotype aligned next to it. The monogram can be used seperately or as a pattern for promotional material. The MOK logo can be dissected into the three primary shapes. These shapes are assigned to the different types of coffee: Espresso, Filter and Omni roast, respectively. Colours are used to further emphasise the coffee types: Single origin and blend types, making each easily recognisable. Read Less
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MOK Specialty Coffee Roastery & Bar is a fast growing coffee roastery and is now one of the most renowned micro roasteries in Belgium. They were in need of a new and more refined look that is in tune with their status and proficiency and could help attract international clients.

In close collaboration with Jens Crabbe, founder of MOK, we looked at how the brand image can be further improved by altering the baseline, changing the tone of voice, and choosing the right materials for the packaging.

The new identity introduces an abstract monogram and logotype written in a clear contemporary font. They compliment each other, but the monogram can be used separately or as a pattern to create a stronger impression. The monogram can be dissected into the three primary shapes. These shapes are assigned to the different types of roasts: Espresso, Filter and Omni roast, respectively. A subtle colour palette is used to further emphasise the types of coffee: Single origin and blend, making each product easily recognisable.