To help tell the Yves Saint Laurent story to a global audience, Base Design was tasked with creating the online counterpart to the museum. From the outset, Saint Laurent carefully archived his drawings, studies, photos and creations. Our primary mission was to make this dense body of work accessible to the world. In collaboration with the museum team, we together created a digital experience that offers a unique and immersive journey through Saint Laurent’s life by way of an interactive biography, themed stories (the “chroniques”), audio-visuals, personal pictures, projects, interviews and letters. Providing us access to the wonder and mystery that is Yves Saint Laurent is perhaps the richest present Pierre Bergé could have offered us.
Agency: Base Design
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